How TikTok is Utilizing Blockchain to Tackle the Issue of Piracy
If you have been dealing with banking, investing or cryptocurrency throughout the last ten years, you might be familiar with the term “blockchain”. Trying to know more about blockchain, you’ve probably come across a definition like this: “blockchain is distributed, public, decentralized ledger.”
Today, it's no longer news that blockchain technology is taking over various industries. Yes, we've seen it disrupt the financial industry, healthcare, hospitality, agriculture and many more. But hey, do you know that this revolutionary technology is transforming social media as well? Indeed, with the correct applications, blockchain can deliver real value to social media users.
Today, everyone is virtually active on social media. According to Statistics, 3.484 billion people were social media users in 2019, 45% of the total world population is using social networks, while the monthly global user base is expected to reach 3.02 billion by 2021.
As data creation from famous social media platforms skyrocketed, so did the incidence of data breaches including the case of Cambridge Analytica and Facebook. Across this scenario, another type of social media network called Blockchain Social Media is emerging and quickly growing to give better security.
Since the majority of social media networks are centralized, the emerging decentralized online platform guarantees an alternate way for data creation and control. Especially, it allows users to have more control over their information. And, thus, TikTok has opted blockchain social media platform to avoid duplicity and piracy of the content.
TikTok’s Judicial History
Douyin by ByteDance, popularly known as TikTok by the Western crowd, is a short-video sharing platform that crossed 400 million users in 2019 in China alone. With the flood of internationally popular videos and the mind-boggling number of active viewers and content makers, they were bound to experience an issue of content duplication right from the beginning. In this case, copyright infringers were Baidu—a Chinese version of Google.
Baidu developed a fundamentally similar application to Douyin, called Huopai. Consequently, they ended up stealing some videos initially uploaded on Douyin. Douyin obviously sued Baidu for copyright infringement and requested financial reimbursement. What Baidu didn't know, that ByteDance had the secret weapon they could utilize—they stored data on an immutable record known as blockchain that could prove the content replication.
Because of this first-ever accepted blockchain evidence in history, the court found Baidu as liable for copyright infringement, deciding that a short-video sharing platform can authorize the same copyrights as TV shows.
A Global Take on Blockchain
Blockchain the relatively new phenomenon assisting the world of intellectual property rights. And, it’s not just China that is improving things with blockchain—court proof recorded on blockchain has been positively influencing the UK, United States, Italy, the United Arab Emirates, Azerbaijan, and different nations, and will definitely grow considerably farther.
The acknowledgment, blockchain technology will get in coming years for its certain characteristics, including immutable nature, a solid sense of security, and transparency will surely strengthen the world of IP protection.
Artists offer hard work, sweat and much more to conceive an original idea, their goal isn’t just to entertain others however to improve their portfolio, deliver innovation, and make a living in the process. As far as blockchain innovations go, the technology will, in return, stand loyally with original creators and continue to pave its way as “the” technology that fights for fairness.